Kevin Zimmerman | UX Designer

Currently a Lead Experience Designer at Zoro, applying human-centered design to AI-powered search, and simplifying complex industrial-supply problems for the B2B customer experience.

Recent work

Tables for B2B e-commerce

Prototyping and collaborating toward a new product listing format

Customer service redesign

Information architecture improvements reduced customer service processing time by 53%

Redesigning product cards at scale

Designing for readability and consistency led to a 5.6% increase to conversion rate

Where I've Helped

Testimonials

On strategic approach
“Kevin has a knack for infusing every project and team he touches with a strategic lens that focuses on understanding and identifying customer needs before diving into solutions.”
— Melissa H., Senior Manager, UX Research

On research & data
“Kevin is one of the most data-driven, evidence-based UX designers I've ever worked with. He has a deep commitment to user research and never relies on assumptions, ensuring every design decision is rooted in reality.”
— Matt H., Manager, Analytics & Optimization