Tables for B2B e-commerce
Prototyping and collaborating toward a new product listing format
Kevin Zimmerman - Lead UX Designer
Currently a Lead Experience Designer at Zoro, applying human-centered design to AI-powered search, and simplifying complex industrial-supply problems for the B2B customer experience.
Recent work
I'm a UX generalist; strategist, designer, and researcher who has working on building impactful digital experiences for 8+ years, whether part of product teams in B2B e-commerce, or providing UX support to a variety of clients to improve the user experience for their customers.
Discover
Understanding the problem space through user interviews, usability testing, and behavioral analytics before developing solutions.
Design
Iterating from low-fidelity explorations to refined solutions, seeking feedback early and often while prioritizing accessibility and scalability.
Lead
Championing human-centered design through storytelling and workshops, bringing stakeholders into the process to build beautiful, usable solutions.
Reviews
On design practice
“He focuses on both aspects building the right thing and building the thing right.”
— Albert E., Senior Manager, UX
On research & data
“Kevin is one of the most data-driven, evidence-based UX designers I've ever worked with. He has a deep commitment to user research and never relies on assumptions, ensuring every design decision is rooted in reality.”
— Matt H., Analytics Manager
On strategic approach
“Kevin has a knack for infusing every project and team he touches with a strategic lens that focuses on understanding and identifying customer needs before diving into solutions.”
— Melissa H., Senior Manager, UX Research
Where I've Helped
